About

Athlete By Design is the vision of Bryant Burton, a former athlete passionate about all things sports.

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ABD’s mission is to revolutionize the sports industry by integrating youth training programs, competitive events, NIL servicing, athletic apparel, media production, athlete investment services, and sports nutrition under one brand.

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Bryant Burton, founder of ABD, possesses 15+ years of entrepreneurial business management experience in business planning and promotion. With an extensive network of business professionals, pro athletes, and key sports enthusiasts, Bryant provides the leadership and strategic vision to drive successful partnerships, maximizing athlete brand value and market impact. With a proven track record, he navigates the complexities of the sports industry with finesse and innovation.

J'Von Thomas, renowned in management and endorsements, leverages a $50M+ retail revenue track record. J’Von offers invaluable expertise in consultation, marketing, branding, and market research. His success in multi-platinum music production and association with Hall of Fame athletes ensures impactful support, promising lucrative opportunities and maximizing returns for investors.

Jerry Sweeney brings 35+ years of financial and business management expertise from Fortune 500 companies and prior ownership of several successful businesses. His strategic financial acumen drives fiscal success through optimizing investments and minimizing risks. With a proven track record in business management and corporate finance, he ensures sound financial management of the firm.